Richard Deal Named Business Development Manager at LevelFirst

DALLAS–LevelFirst, the service-based wholesale broker and MGA binding facility owned by IIAT Services Co., is pleased to announce the appointment of Richard Deal as Business Development Manager.

In his new role, Deal is tasked with maximizing the potential of existing relationships as well as growing revenue from new business and augmenting the potential of producers.

Deal’s vast industry experience includes work as a National Sales Director for Aetna Retirement Services, an Underwriter for EMC Insurance and as a retail agent. He has a degree in finance from the University of Texas and is a Certified Financial Planner.

“Richard has the skills and personality necessary to strengthen our market presence, build on existing relationships and forge new paths,” says LevelFirst Executive Vice President April Moeser. “His varied experience brings a comprehensive understanding of what is necessary to excel in his new role.”

About LevelFirst
LevelFirst offers retail clients unique and exclusive product access in several areas of specialization including property, casualty, energy, transportation, healthcare, hospitality and financial services. IIAT acquired LevelFirst in 2014 to continue its tradition of providing insurance markets for independent insurance agents.

About IIAT
The Independent Insurance Agents of Texas (IIAT) is the nation’s largest state association of Trusted Choice® agencies. IIAT represents approximately 1,700 agencies and more than 14,000 agents and insurance professionals. Trusted Choice® independent agents represent multiple insurance companies. Since they are not employees of any single insurance company, they are advocates for insurance consumers helping them comparison shop for cost-effective and customized coverage. IIAT is also affiliated with the Independent Insurance Agents & Brokers of America and works with legislative, regulatory and judicial bodies in Texas on behalf of independent insurance agents across the state. More information on IIAT can be found online at